TREASURE FOUND
Kat Von D Dives
Into Spring 2012 with “Treasure Coast”
New York, NY – Internationally
known artist, author and celebrity Kat Von D has created her Spring 2012
apparel collection, inspired by the treasures that time forgot. From edges
fringed with braid and sun-bleached shoulders of shrunken velveteen jackets, to
sheer tops bursting with sequins in dirty golds and oxidized coppers, this collection
offers consumers a clandestine luxury waiting to be uncovered.
The
collection features a wide variety of pieces that are instant staples in any
wardrobe. Neutral statement pieces like cropped dinner jackets and gauzy
off-the-shoulder shirts are juxtaposed by vibrant maxi dresses, flocked skirts
and gilded cocktail wear. Each piece has been carefully crafted to radiate a water-worn
and sun-softened texture.
“My
customer is looking for pieces that can mesh easily with their personal style,”
said Von D. “It was important that we use textures and fabrics that will not
only feel luxurious but also become treasures in their own right.”
About the Brand: Launched in early
2011, the Kat Von D Los Angeles collection is in its second season in the
market. The collection is currently sold in over 100 boutiques nationally with
plans to quickly expand internationally as well as into key national accounts.