Friday, December 28, 2012

Ten steps towards a successful PR campaign.

After a decade of being in the fashion and accessories industry, Shine Media PR has created some of the most successful PR campaigns in the accessories industry. Reaching over ten thousand placements in recent years, Shine Media PR’s vast knowledge of the accessories industry has been widely noted. In fact, the firm has now become the “go-to” firm for emerging and established designers who are looking for a firm to be a vital part of their growth, branding, and re-branding.
            Shine Media PR continues to help passionate, knowledgeable designers generate media exposure and overall increase in sales, which helps each company to expand and to ultimately be successful.

1.     Discover your audience

Know what outlets you will be targeting according to your potential consumers. This will allow your valuable work time to remain in the right places and to be directed to the right people/editors. Always be aware that your target audience may change in the future as your brand evolves. Most importantly, set up short, medium, and long-term goals in order to create a stable direction in which you can move toward with both your collection and PR campaign.

2.     Have an attractive website

Your website is your online business card. The image of your website must perfectly mirror the image and mission of your brand. Otherwise the editor/stylists and consumers will not be capable of seeing your brand’s vision beyond what the website has to offer.

Key elements a website needs prior to its launch:
·      A clean and easy look that will allow the consumer/editor to find what they are looking for.
·      Branding imagery: A cohesive and clean idea of what the brand is about.
·      Simple and easy navigation: We have seen a lot of e-commerce sites that fail in having an easy way to find the products, and this discourages the editors and consumers.

3.     SocialMedia

Now more than ever, social media is key to creating a successful PR campaign. Every designer or brand must have a strong social media presence, or else they are cutting their chances of capturing consumers and winning over their target audience. There are multiple social media platforms for your brand to engage in, and they will help to build your brand.

4.     Have a cohesive collection

Many designers create small and scattered collections, because they lack the resources. It is vital to give the collection time to evolve. Rushing the process of creating a collection only does it harm. Before investing money into a collection, make sure you:
·      Find trend reports and several places to buy your materials, and most importantly, finding a good manufacturer is key in the final development of a collection.
·      Sample before rushing into producing something to avoid construction problems.

5.     Be different, but stay approachable

As a designer or brand, your collection has to be different from everyone else’s, but not TOO different. Keep your own personal aesthetic and creative ideas, especially at the beginning of the campaign. However, you must be capable of fitting into what the media and the consumers are looking for. Expose yourself little by little, and be patient—all good things take time.

6.     Be competitive

The fashion and accessories market is flooded with designers and brands that all want the same thing that you do: a successful business. You must know which brands are similar to yours, because they are your competition. Please do your homework. I hate seeing new designers comparing themselves to YSL or Oscar de la Renta. Remember, you are a “NEW” designer, and the fashion houses have been out there for years!

7.     Work with people that have experience

Your team is an essential part of your company’s steps towards success, even if you decide to outsource. Your co-workers must believe in your brand and have the experience to deliver the results you are looking for. When looking for a public relations firm, search for ones that have a long history of successful campaigns. Our company (Shine Media PR) has been capable of launching very successful PR campaigns with designers, because we understand what needs to be done for a new brand. We also know the right people and outlets that will help a brand become successful in both their short and long-term goals.

8.     Take it season by season

“Rome was not built in a day” is something that we hear all the time, but oftentimes, we fail to listen. A successful PR campaign is one that develops a strong foundation for the brand, and this takes time. It is important to note that editors of magazines work during two major seasons: Spring/Summer and Fall/Winter. This means that you have two seasons to show off your talent. That is why it is important to work with a competent firm that will keep the editors updated on a weekly basis to avoid being forgotten by the media. A good firm will also work with several media outlets to continuously create buzz until your next collection is ready.

9.     Know your tools to promote your brand

We always try to give our clients a good understanding of the tools that are needed to launch a good PR campaign. The more you can give, the more doors you will open. Try seeing it this way, if InStyle, Lucky, and Marie Claire want to feature your “it” piece and there is only ONE sample available, the opportunity will be lost. So…prepare in advance, don’t wait for the opportunities to be lost.

10.  Get personal

In order to succeed in this industry, it is crucial for you to be approachable and for you to be a good communicator. Try to be as personable as possible with the editors, and do as much as you can to have press previews, show your collection, and get to know them. You have to remember: they are the ones that will help you grow in the media. After doing PR for ten years for emerging and established designers to date, we still feel very thankful anytime an editor or stylist chooses one of these designers to be a part of their pages. Last but not least, the most essential piece of advice is to be humble and thankful; these qualities will take you far in this industry.

Good Luck,
Shine Media PR

Wednesday, December 12, 2012

Virtual Internship

Virtual Internship at Shine Media

Shine Media which is a fashion PR and marketing firm in NYC is offering a virtual internship to the right candidate starting ASAP.

Clients have ranged from brands like Aldo Group, Rebecca Minkoff, Truvow, Sorrelli, Marlyn Schiff etc.

Although typically our internships have been only for those able to work in our NYC showroom we are now opening doors to those located anywhere is the US or Canada.

- Looking for an internship for school credits or experience
- Commit to a minimum of 24 hours per week
- Hard working, creative, great work ethics and motivated 
- Must have Skype access once a week
- Internet connection during work hours.

Special skill sets like experience with social networking, Journalism, graphic design, photography, styling, marketing, fashion design or basic event experience is preferred.

Please email with resume to arrange a Skype or phone interview ASAP

Thursday, November 15, 2012

Get Personal with BOBBY SCHUESSLER Editor at Lucky Magazine

Bobby Schuessler
Editor at Lucky Magazine

Get personal with our friend Bobby.
Ten things you want to know about him!

Fill in the blanks.

The one word that perfectly describes my personality is fierce

If I was stranded on an island, I'd survive if I had? my iPad (and charger with outlet) with me.

When I began my journey as an editor, I couldn't wait to begin working with the most creative minds in the business.

When I want a break from the city, I pack my bags and head to a cabin upstate!

My travel essentials are an amazing tote, all of my electronics and colorful socks for the airport!

My motto in life is be yourself, and be fabulous. 

Chocolate cake is my guilty pleasure.

Fashion, to me, is expression.

Never wear pumps with a mini skirt.

My favorite place in NYC is my apartment in Brooklyn.

Well... now you know!
Follow Bobby on twitter @bobbyschuesler

Wednesday, November 7, 2012

the blog: Truvow GiveAway !!!!!!!!!!!!!!!Double compartmen...

the blog: Truvow GiveAway !!!!!!!!!!!!!!!

Double compartmen...
: Truvow GiveAway !!!!!!!!!!!!!!! Double compartment messenger in lux faux leather with two buckles on outside with magnetic closure and ...

Friday, November 2, 2012

Truvow GiveAway !!!!!!!!!!!!!!!

Double compartment messenger in lux faux leather with two buckles on outside with magnetic closure and adjustable strap

To be eligible to participate please enter your twitter name under this image or our FB page.

Good luck!!! XOXO

Tuesday, October 2, 2012

Some Of Our Favorite Bloggers With Some Of Our Favorite Pieces!


Fashion bloggers have been getting their hands on absolutely amazing accessories and we just can’t get enough!

Cathy, creator of Poor Little It Girl, was spotted wearing one of our favorite Truvow bags.  The neutral color and simplicity of the bag goes perfectly with the adorable polka dot high low skirt she paired it with.  For a blog that focuses on fashions under $100, Cathy looks like a million bucks!

With a love for accessories, Nicole of Running In Wedges knows how to shine in any outfit she puts together.  Take for instance, the obsession we have of Nicole rocking this awesome red pony hair Bodhi bag.  It takes a rock star to rock this bag and Nicole does it with ease!  We also are in love with her neutral snakeskin printed leather Bodhi iPhone Case.  It’s durable, yet stylish and the perfect accessory to glam up any old iPhone!

Maria from City Laundry’s classic style was amped up when she was spotted wearing Bodhi’s safety pin clutch in yellow!  With a huge pop of color next to her simple black dress, Maria made a perfect statement for a night out in NYC.  We also love her Truvow clutch and Marlyn Schiff bracelet, simple yet glamorous!

Bodhi’s Safety Pin Clutch is a perfect simple bag to make a big statement, and Kelly from The Glamourai knows exactly how to wear it!  Kelly has been spotted adding some Bodhi flair to her wardrobe, taking her simple, chic outfits to the next level and we are absolutely obsessed!

Lenora Dame’s pearl bangles were the perfect accent for Vintage Vandalizm’s fun, retro style.  Blog creator, Jinna, paired Lenora’s bangles with a poodle skirt stating that “poodles and pearls make a good pair.”  We couldn’t agree more!