Thursday, August 9, 2012

August Giveaway

AUGUST GIVEAWAY!!!  ( read below to see the other items)

Here is the first out of five items that we will be including in our August Giveaway.

Our first item will be this beautiful handbag by Riki Rosetta @rikirosetta.


GET BLAIR's BAG 
seen on Gossip Girl.

BELLA ladylike Tote and add modern flawless to your wardrobe. With an on-trend handheld silhouette this luxurious Tote will transfer your look from daytime to night. Double inner pocket, Hardware top handle, matching lining, metal protective feet. 
Measure: 12"W x 8"H X 4”D
Retail Price $399.00


SECOND SHINE MEDIA GIVE AWAY!!

The amazing Truvow Mercer Satchel in Black!


Mercer Satchel- Black  Description: Top handle satchel with double zipper pull in lux faux leather and custom hardware
13”L X 8”H
Retail Price: $89.00 

Third Shine Media Giveaway!!

Sophia London Feather Necklace: This beautiful necklace with a  feather pendant is the most perfect accessory to add style to any wardrobe.  Wear this versatile necklace day or night, it will add a feathery touch to any outfit.






Fourth Shine Media Giveaway!!

Bodhi iPhone wristlet! This cute and functional iPhone wristlet is something every girl should own! The wristlet holds your phone and credit cards! The leopard print also ensures you're still looking fashionable!!








 Retail Price: $99.95



what you have to do to enter the giveaway?
Stay Tuned!!!
and
remember to enter your Twitter name in the comments box bellow.

In the meantime ( RT August @shinemediapr #giveaway )

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XO Shine Media PR

Friday, August 3, 2012

Why Does a Brand Explode


Why does a brand explode.

As an emerging designer in a vast ocean of designers, it is important to study the successes of the companies you admire and strive to financially emulate. Why do some companies achieve greater success than others ? Why does it seem as if this designer is everywhere you look ? Why are the highest-­‐profile buyers scrambling to carry the product of that same designer ?

The answer is simple: it’s all about the buzz. Consistent mentions in all major media outlets (including television, magazines, websites and blogs ) or having your piece worn by an A-­‐list actor can catapult your sales beyond what you ever thought was possible. Brands that seem like they’re “everywhere” really aren’t everywhere but they have a team crafting a precise strategy for their brand growth; brands explode when they’ve got the right kind of TNT behind them.

One of our established clients friend is Rebecca Minkoff, the industry’s most buzzed-­‐about fashion accessories designer. When Rebecca walked in for our first meeting over seven years ago, she had little more than a small collection of handbags and an unrivalled drive to succeed. What we built together was a strong foundation for Rebecca Minkoff to become one of the fastest-­‐growing companies in the current fashion industry by using strategic buzz and teamwork.

One of the main reason Rebecca Minkoff became such a success was her deep commitment to keeping momentum for her brand through public relations. Rarely does a day go by that Rebecca’s name isn’t mentioned or represented on a magazine, or blog. Rebecca believed in the power of public relations; her success with our team is a noticeable testament to this.

What we do with our clients is but a small part of the expansive nature of public relations. Many designers equate public relations with advertising but it’s time to dispel that myth once and for all. Public relations is not advertising. Public relations is the fuel for your brand. We accelerate your brand through an uninterrupted presence in the media, which, in turn, impacts the purchasing influence of your public consumer and interest from key buyers.

Imagine your brand as a new car. Your sales are your fuel, it’s your brand livelihood. Now I think of a public relations firm as your gas station, an integral place where your brand refuels and charges up. The two are married by their shared responsibility in getting your car ( a.k.a brand) from point A to point B. Without one the other falters, and vice versa. Brands shouldn’t allow their fuel to burn out; once it’s empty, it takes more effort to regain maximum performance.

Aside from impressive sales support, a public relations firm can also open your brand up to additional opportunities that other realms of corporate structure cannot access. Each season, we organize massive editorial previews with over 250
of the nations leading editors, bloggers, and stylists in attendance. We assist brands in all details from participating in exclusive promotions with leading publications and websites to major lifestyle and fashion show collaborations. We also consult brands in collections to make them more media-­‐friendly and, in turn, secure an even greater number of placements without compromising the designer’s creativity.
A designer’s first step into the consumer market should be to partner with a passionate public relations firm; however, this is a step that should be done once a brand is ready and able to provide the necessary tools.
A brand cannot expect to thrive if the consumer doesn’t know your name. By working with a public relations team, you are building a strong foundation for the future of your brand, enhancing its credibility, and making it an attractive sell to the high-­‐profile buyers worldwide.
Your public relations team will help you expand not only your brand, but also your media presence and network. We guarantee after a year with a firm, every editor will know your name. Once you’re established with the media, your brand will become a juggernaut with unstoppable momentum. We always love seeing the smile on our clients’ faces when their media presence and sales surpass the brands they once looked up to.

If you only ever heed one bit of advice, let it be this: enlist the help of a passionate team of publicists, and watch your company grow and secure its place at the top of the fashion industry. The fate of your emerging company doesn’t have to rest solely on your shoulders, let us support you.
                                                                                                               Mauricio Bouzas.