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Award-winning Publicity Makes Designer A Star.

Take a look at any Oscar-winning film. From Casablanca to the king’s speech, these movies share signature qualities. Each film has a gifted director, exquisite cinematographers or talented actors who cleverly play their role in the film’s success.

The accomplishments of the film were not based upon the hard work of a singular talent, but rather on the talent of a cast of hundreds. If your career is a movie publicists are your cast. We are the hands, mouth, eyes and ears that build your company from budding idea to a full-fledged empire.

Without these integral members of the cast, your company will lack the necessary fuel to rise from good to great. Publicity is a designer’s first step in the path to success. It can come in any number of forms: word of mouth marketing, print placement, advertising or exposure on the web. As each form is utilized, it will create a quick-moving wave of brand awareness. As the awareness of a brand grows, so grows the sales exposure and financial stability as well.

Deliberate media strategies and marketing plans are devices a publicist will utilize to raise your brand exposure. The role of the designer is to provide the additional tools that will help execute these strategies efficiently. A cohesive collection from a designer offers publicists the opportunity to craft creative pitches to the media. The richer the ability to pitch, the greater the results will be for your brand in the press. When knowledgeable publicists have these tools, they are often an unstoppable force for your brand.

While good design is an essential part of your brand growth publicity is the air that keeps your fashion organs thriving. Simply put, without publicity, you may as well bury your collection underground; it will receive the same amount of exposure.

When your brand is not consistently on an editor’s radar, you have set yourself up for failure, as these media mavericks are the direct link to your target consumer. They serve as the gatekeepers for what the rest of the world views as premium, trendy and sellable. For any brands, the success is in numbers.

You will need many hands to forge your way. Our company garners over 2,000 placements for our clients each year. We achieve this by keeping our clients on the forefront of the media frenzy.

From the initial introduction to full-fledged adoration, we are behind our clients at all times. We rely on the keen acumen of a passionate to execute every opportunities for our clients, a tool every designer should experience. Without this integral passion, brands can become stalwarts in the industry. This type of non-growth should be avoided at all times, talented publicists can steer your brand into the right publications and placements.

Returning to our Oscar analogy, it is important to note that no award-winning movie was made using a single pair of hands. Similarly, no successful fashion brand is built upon the efforts of one person. It takes many minds working together as a team to garner the media exposure a brand deserves.

Designers often neglect their potential by entrusting the future of their company in the hands of  one person, whether that is a small internal team or the designer himself. Unfortunately, this is a recipe for disaster. No one can be successful at carrying the weight of a brand on their shoulders.

If a cinematographer were left to self-produce a major motion picture, that project would never make it to theaters. A film needs the talents of a full, knowledgeable staff to cultivate an idea into reality. Every designer needs a savvy publicity team to generate the buzz around their brand and, in turn, reach a potential unmatched by the efforts of a singular cast member. The flow of this “togetherness” is important in creating a visceral foundation a brand requires to experience immense growth.

As you build your brand’s success over the course of this year, decidedly weigh the options of utilizing publicity in your company blueprint. Riding on the back of a passionate, constructive team of publicists can unlock your greatest potential. To truly succeed, all you need is a talented team to market your brand. You give us your movie and we will make it an Oscar-winner.

Mauricio Bouzas

President, Shine Media Public Relations

Tel : 212-922-1219

Mauricio@shinemediapr.com           

www.shinemediapr.com