Award-winning Publicity Makes
Designer A Star.
Take a look at any Oscar-winning film. From Casablanca to
the king’s speech, these movies share signature qualities. Each film has a gifted
director, exquisite cinematographers or talented actors who cleverly play their
role in the film’s success.
The accomplishments of the film were not based upon the hard
work of a singular talent, but rather on the talent of a cast of hundreds. If
your career is a movie
publicists are your cast. We are the hands, mouth, eyes
and ears that
build your company from budding idea to a full-fledged empire.
Deliberate media strategies and marketing plans are devices
a publicist will utilize to raise your brand exposure. The role of the designer
is to provide the additional tools that will help execute these strategies
efficiently. A cohesive collection from a designer offers publicists the
opportunity to craft creative pitches to the media. The richer the ability to
pitch, the greater the results will be for your brand in the press. When
knowledgeable publicists have these tools, they are often an unstoppable force
for your brand.
While good design is an essential part of your brand growth
publicity is the air that keeps your fashion organs thriving. Simply put,
without publicity, you may as well bury your collection underground; it will
receive the same amount of exposure.
When your brand is not consistently on an editor’s radar,
you have set yourself up for failure, as these media mavericks are the direct
link to your target consumer. They serve as the gatekeepers for what the rest
of the world views as premium, trendy and sellable. For any brands, the success
is in numbers.
You will need many hands to forge your way. Our company
garners over
2,000 placements for our clients each year. We achieve this by
keeping our clients on the forefront of the media frenzy.
From the initial introduction to full-fledged adoration, we
are behind our clients at all times. We rely on the keen acumen of a passionate
to execute every opportunities for our clients, a tool every designer should
experience. Without this integral passion, brands can become stalwarts in the
industry. This type of non-growth should be avoided at all times, talented
publicists can steer your brand into the right publications and placements.
Returning to our Oscar analogy, it is important to note that
no award-winning movie was made using a single pair of hands. Similarly, no
successful fashion brand is built upon the efforts of one person. It takes many
minds working together as a team to garner the media exposure a brand deserves.
Designers often neglect their potential by entrusting the
future of their company in the hands of
one person, whether that is a small internal team or the designer
himself. Unfortunately, this is a recipe for disaster. No one can be successful
at carrying the weight of a brand on their shoulders.
If a cinematographer were left to self-produce a major
motion picture, that project would never make it to theaters. A film needs the
talents of a full, knowledgeable staff to cultivate an idea into reality. Every
designer needs a savvy publicity team to generate the buzz around their brand
and, in turn, reach a potential unmatched by the efforts of a singular cast
member. The flow of this “togetherness” is important in creating a visceral
foundation a brand requires to experience immense growth.
As you build your brand’s success over the course of this
year, decidedly weigh the options of utilizing publicity in your company
blueprint. Riding on the back of a
passionate, constructive team of publicists
can unlock your greatest potential. To truly succeed, all you need is a
talented team to market your brand. You give us your movie and we will make it
an Oscar-winner.
Mauricio Bouzas
President, Shine Media
Public Relations
Tel : 212-922-1219
Mauricio@shinemediapr.com
www.shinemediapr.com
