Color Trends for Spring/Summer 2013
Tuesday, October 23, 2012
Tuesday, October 2, 2012
Some Of Our Favorite Bloggers With Some Of Our Favorite Pieces!
Fashion
bloggers have been getting their hands on absolutely amazing accessories and we
just can’t get enough!
Cathy,
creator of Poor Little It Girl, was spotted wearing one of our favorite Truvow
bags. The neutral color and simplicity
of the bag goes perfectly with the adorable polka dot high low skirt she paired
it with. For a blog that focuses on
fashions under $100, Cathy looks like a million bucks!
With a love
for accessories, Nicole of Running In Wedges knows how to shine in any outfit
she puts together. Take for instance,
the obsession we have of Nicole rocking this awesome red pony hair Bodhi bag. It takes a rock star to rock this bag and
Nicole does it with ease! We also are in
love with her neutral snakeskin printed leather Bodhi iPhone Case. It’s durable, yet stylish and the perfect
accessory to glam up any old iPhone!
Maria from
City Laundry’s classic style was amped up when she was spotted wearing Bodhi’s safety
pin clutch in yellow! With a huge pop of
color next to her simple black dress, Maria made a perfect statement for a
night out in NYC. We also love her
Truvow clutch and Marlyn Schiff bracelet, simple yet glamorous!
Bodhi’s
Safety Pin Clutch is a perfect simple bag to make a big statement, and Kelly
from The Glamourai knows exactly how to wear it! Kelly has been spotted adding some Bodhi flair
to her wardrobe, taking her simple, chic outfits to the next level and we are
absolutely obsessed!
Lenora Dame’s
pearl bangles were the perfect accent for Vintage Vandalizm’s fun, retro
style. Blog creator, Jinna, paired
Lenora’s bangles with a poodle skirt stating that “poodles and pearls make a
good pair.” We couldn’t agree more!
Thursday, August 9, 2012
August Giveaway
AUGUST GIVEAWAY!!! ( read below to see the other items)
Here is the first out of five items that we will be including in our August Giveaway.
Our first item will be this beautiful handbag by Riki Rosetta @rikirosetta.
Here is the first out of five items that we will be including in our August Giveaway.
Our first item will be this beautiful handbag by Riki Rosetta @rikirosetta.
GET BLAIR's BAG
seen on Gossip Girl.
BELLA ladylike Tote and add modern flawless to your wardrobe. With an on-trend handheld silhouette this luxurious Tote will transfer your look from daytime to night. Double inner pocket, Hardware top handle, matching lining, metal protective feet.
Measure: 12"W x 8"H X 4”D
Retail Price $399.00
SECOND SHINE MEDIA GIVE AWAY!!
The amazing Truvow Mercer Satchel in Black!
Mercer Satchel- Black Description: Top handle satchel with double zipper pull in lux faux leather and custom hardware
13”L X 8”H
Retail Price: $89.00
Third Shine Media Giveaway!!
Sophia London Feather Necklace: This beautiful necklace with a feather pendant is the most perfect accessory to add style to any wardrobe. Wear this versatile necklace day or night, it will add a feathery touch to any outfit.
Fourth Shine Media Giveaway!!
Bodhi iPhone wristlet! This cute and functional iPhone wristlet is something every girl should own! The wristlet holds your phone and credit cards! The leopard print also ensures you're still looking fashionable!!
Retail Price: $99.95
what you have to do to enter the giveaway?
Stay Tuned!!!
and
remember to enter your Twitter name in the comments box bellow.
In the meantime ( RT August @shinemediapr #giveaway )
Dont forget to LIKE us on Facebook and follow our blog :)
https://www.facebook.com/ShineMediaPublicRelations
XO Shine Media PR
Friday, August 3, 2012
Why Does a Brand Explode
Why does a brand explode.
As an emerging designer in a vast ocean of designers, it is
important to study the successes of the companies you admire and strive to
financially emulate. Why do some companies achieve greater success than others
? Why does it seem as if this designer is everywhere you look ? Why are the
highest-‐profile buyers scrambling to carry the product of that same designer
?
The answer is simple: it’s all about the buzz. Consistent
mentions in all major media outlets (including television, magazines, websites
and blogs ) or having your piece worn by an A-‐list actor can catapult your
sales beyond what you ever thought was possible. Brands that seem like they’re
“everywhere” really aren’t everywhere but they have a team crafting a precise
strategy for their brand growth; brands explode when they’ve got the right kind
of TNT behind them.
One of our established clients friend is Rebecca
Minkoff, the industry’s most buzzed-‐about fashion accessories designer. When
Rebecca walked in for our first meeting over seven years ago, she had little more
than a small collection of handbags and an unrivalled drive to succeed. What we
built together was a strong foundation for Rebecca Minkoff to become one of the
fastest-‐growing companies in the current fashion industry by using strategic
buzz and teamwork.
One of the main reason Rebecca Minkoff became such a success
was her deep commitment to keeping momentum for her brand through public
relations. Rarely does a day go by that Rebecca’s name isn’t mentioned or
represented on a magazine, or blog. Rebecca believed in the power of public
relations; her success with our team is a noticeable testament to this.
What we do with our clients is but a small part of the
expansive nature of public relations. Many designers equate public relations
with advertising but it’s time to dispel that myth once and for all. Public
relations is not advertising. Public relations is the fuel for your brand. We
accelerate your brand through an uninterrupted presence in the media, which, in
turn, impacts the purchasing influence of your public consumer and interest
from key buyers.
Imagine your brand as a new car. Your sales are your fuel,
it’s your brand livelihood. Now I think of a public relations firm as your gas
station, an integral place where your brand refuels and charges up. The two are
married by their shared responsibility in getting your car ( a.k.a brand) from
point A to point B. Without one the other falters, and vice versa. Brands
shouldn’t allow their fuel to burn out; once it’s empty, it takes more effort
to regain maximum performance.
Aside from impressive sales support, a public relations firm
can also open your brand up to additional opportunities that other realms of
corporate structure cannot access. Each season, we organize massive editorial
previews with over 250
of the nations leading editors, bloggers, and stylists in
attendance. We assist brands in all details from participating in exclusive
promotions with leading publications and websites to major lifestyle and
fashion show collaborations. We also consult brands in collections to make them
more media-‐friendly and, in turn, secure an even greater number of placements
without compromising the designer’s creativity.
A designer’s first step into the consumer market should be
to partner with a passionate public relations firm; however, this is a step
that should be done once a brand is ready and able to provide the necessary
tools.
A brand cannot expect to thrive if the consumer doesn’t know
your name. By working with a public relations team, you are building a strong
foundation for the future of your brand, enhancing its credibility, and making
it an attractive sell to the high-‐profile buyers worldwide.
Your public relations team will help you expand not only
your brand, but also your media presence and network. We guarantee after a year
with a firm, every editor will know your name. Once you’re established with the
media, your brand will become a juggernaut with unstoppable momentum. We always
love seeing the smile on our clients’ faces when their media presence and sales
surpass the brands they once looked up to.
Mauricio Bouzas.
Wednesday, July 18, 2012
ITEM OF THE DAY!
Get in touch with your wild side this fall with one of the biggest trends: animal print accessories! We are absolutely loving this "living on the edge" trend that screams a love for adventure.
This metallic green python print clutch by Mods and Rockers is the perfect accessory to accompany any outfit. Pair it with a LBD for a more sophisticated affair or with a great pair of denim for a night out on the town.
Whichever way you wear it, chances are you will be making every woman green with envy!
Wednesday, July 11, 2012
Award-winning Publicity Makes
Designer A Star.
Take a look at any Oscar-winning film. From Casablanca to
the king’s speech, these movies share signature qualities. Each film has a gifted
director, exquisite cinematographers or talented actors who cleverly play their
role in the film’s success.
The accomplishments of the film were not based upon the hard
work of a singular talent, but rather on the talent of a cast of hundreds. If
your career is a movie publicists are your cast. We are the hands, mouth, eyes
and ears that build your company from budding idea to a full-fledged empire.
Without these integral members of the cast, your company
will lack the necessary fuel to rise from good to great. Publicity is a
designer’s first step in the path to success. It can come in any number of
forms: word of mouth marketing, print placement, advertising or exposure on the
web. As each form is utilized, it will create a quick-moving wave of brand
awareness. As the awareness of a brand grows, so grows the sales exposure and financial stability as well.
Deliberate media strategies and marketing plans are devices
a publicist will utilize to raise your brand exposure. The role of the designer
is to provide the additional tools that will help execute these strategies
efficiently. A cohesive collection from a designer offers publicists the
opportunity to craft creative pitches to the media. The richer the ability to
pitch, the greater the results will be for your brand in the press. When
knowledgeable publicists have these tools, they are often an unstoppable force
for your brand.
While good design is an essential part of your brand growth
publicity is the air that keeps your fashion organs thriving. Simply put,
without publicity, you may as well bury your collection underground; it will
receive the same amount of exposure.
When your brand is not consistently on an editor’s radar,
you have set yourself up for failure, as these media mavericks are the direct
link to your target consumer. They serve as the gatekeepers for what the rest
of the world views as premium, trendy and sellable. For any brands, the success
is in numbers.
You will need many hands to forge your way. Our company
garners over 2,000 placements for our clients each year. We achieve this by
keeping our clients on the forefront of the media frenzy.
From the initial introduction to full-fledged adoration, we
are behind our clients at all times. We rely on the keen acumen of a passionate
to execute every opportunities for our clients, a tool every designer should
experience. Without this integral passion, brands can become stalwarts in the
industry. This type of non-growth should be avoided at all times, talented
publicists can steer your brand into the right publications and placements.
Returning to our Oscar analogy, it is important to note that
no award-winning movie was made using a single pair of hands. Similarly, no
successful fashion brand is built upon the efforts of one person. It takes many
minds working together as a team to garner the media exposure a brand deserves.
Designers often neglect their potential by entrusting the
future of their company in the hands of
one person, whether that is a small internal team or the designer
himself. Unfortunately, this is a recipe for disaster. No one can be successful
at carrying the weight of a brand on their shoulders.
If a cinematographer were left to self-produce a major
motion picture, that project would never make it to theaters. A film needs the
talents of a full, knowledgeable staff to cultivate an idea into reality. Every
designer needs a savvy publicity team to generate the buzz around their brand
and, in turn, reach a potential unmatched by the efforts of a singular cast
member. The flow of this “togetherness” is important in creating a visceral
foundation a brand requires to experience immense growth.
As you build your brand’s success over the course of this
year, decidedly weigh the options of utilizing publicity in your company
blueprint. Riding on the back of a passionate, constructive team of publicists
can unlock your greatest potential. To truly succeed, all you need is a
talented team to market your brand. You give us your movie and we will make it
an Oscar-winner.
Mauricio Bouzas
President, Shine Media
Public Relations
Tel : 212-922-1219
Mauricio@shinemediapr.com
www.shinemediapr.com
Friday, July 6, 2012
ITEM OF THE DAY!
Ostrich is HUGE HUGE HUGE for fall this year!
Ostrich is HUGE HUGE HUGE for fall this year!
This exotic skin has really made a splash in the fashion scene and we are loving every second of it.
We have seen it all over the runways and now everyday on the streets of NYC!
W.H. Petronela's oversized ostrich clutch is a definite "must have" accessory for Fall!
It is the perfect size for a girl to fit everything she needs without the bulk that so many clutches have/
The color really stands out and adds a pop of color to any outfit, not to mention the clutch is so versatile it is easy to dress up or down for any occasion!
Be sure to check out W.H. Petronela's website for some of the most amazing exotic skin handbags and accessories!
With any of their bags on your shoulder this fall you will certainly be one of the most chic women around!
Wednesday, June 27, 2012
Mods and Rockers Joins the Shine Media PR Team!
For Immediate Release
Mods & Rockers launches an exclusive line of Glam rock inspired luxury evening Handbags.
The former Judith Leiber design team is reinventing the evening handbag space with mods & rockers, an innovative collection of couture handbags that are a glamorous mix of rock and roll edge and modern sophistication.
NEW YORK — mods & rockers is an electrifying new line of prestige handbags catered to chic urbane women who crave statement-making accessories to carry them from the gallery to a night on the town in style.
The luxurious label features exquisitely handcrafted handbags that are an explosion of dramatic stud detailing, glamorous Swarovski crystals and high quality Italian leathers and exotic skins ranging from lavish python to alluring viper.
Mods & Rockers was established in 2011 by Geraldine Morley and Yana Ostrova, two fashion industry executives who met during their prolific tenure the legendary accessories house, Judith Leiber where Geraldine held the title of creative designer and Yana held the post as design director.
After working together for many years at Leiber and running their own successful consulting firm, the duo realized that the selection of evening bags was scarce. The market was either filled with very expensive evening bags that were often matronly or extremely trendy and not well made. They decided to fill this niche and launched their own handbag label, mods & rockers to give style conscious women another option, playful and hip evening bags that are of couture quality.
The name Mods & Rockers stems from the British subcultures of 60’s. The “rockers” would listen to rock and roll, wear leather jackets and studs and ride motorcycles while the “mods” wore slim fitting suits, drove scooters and preferred rhythm and blues.
Mods & Rockers is a chic mélange combining the edge of the “rockers” with the sophistication of the “mods” envisioned for today’s fashionable cosmopolitan woman. The brand’s other inspirations include modern art especially the work of Yayoi Kusama and Jenny Holzer and 60’s icons including Twiggy and Emma Peal.
Just one year since the brand’s launch, Mods & Rockers has already started to make waves in the fashion world garnering a recent editorial in WWD. The line offers a full range of evening bags from novelty minaudieres to handbags ranging from $595–$2295 USD.
For all press inquiries please contact Shine Media Public Relations:
Robyn@shinemediapr.com
Mauricio@shinemediapr.com
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